Global marketing management
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Global marketing management changes, new challenges, and strategies by Kiefer Lee

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Published by Oxford University Press in New York .
Written in English

Subjects:

  • International business enterprises -- Management,
  • Strategic planning

Book details:

Edition Notes

Includes index.

StatementKiefer Lee, Steve Carter.
ContributionsCarter, S.
Classifications
LC ClassificationsHD62.4 .L44 2009
The Physical Object
Paginationp. cm.
ID Numbers
Open LibraryOL23059155M
ISBN 109780199239429
LC Control Number2009005337

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